Desperate times? Publicity Ke Liye Kuch Bhi Karega

B-Town's PR cell seems to be in overdrive. From getting stars to sell jalebis to encouraging threesomes, nothing seems sacrosanct in this business of film promotion

Films have never been this aggressively marketed in India.

After getting even the biggest Bollywood stars to market their upcoming movies on multiple TV shows and social networking sites like Twitter and Face Book, PR agencies are getting even more creative (read: bizarre) with their promotional activities.

Shahid Kapoor reportedly turned weather forecaster for a day to promote his forthcoming film Mausam.

Desperate publicity stunts seem to have become the latest trend to hit the Hindi film industry. We bring you a list of the silliest PR stunts in the recent past...

During the publicity of Bodyguard, Kareena felicitated the bodyguards of most Bollywood stars barring Shah Rukh Khan's.

Since Salman is in America getting medical attention, his real-life bodyguard Shera was used to promote the film.

He wore the same uniform Sallu had on in the movie and played Kareena Kapoor's bodyguard to the hilt at all events.

John Abraham and Genelia's accidental marriage on the sets of Force was a farce.

Amitabh Bachchan turned guest principal of colleges across the countries for Aarakshan.
Sanjay Dutt and Salman allegedly staged a fake war to promote Bigg Boss 5, which they are to co-anchor.

Mallika Sherawat made jalebis to promote the song Jalebi bai for Double Dhamaal.

Ekta Kapoor promoted naughty threesome parties during the promotions of Ragini MMS.

Ranbir Kapoor milked cows to promote Rockstar.

Tusshar Kapoor turned bootlegger and earned money from selling books on the streets for the promotion of Shor In The City.

During the release of Thank You, a story came out about lead stars Akshay Kumar, Bobby Deol and Suniel Shetty renewing their marriage vows, which they later denied. Then, they married off two couples in front of the entire media.

The most memorable ones so far...

Yana Gupta went commando to get noticed was quite a desperate PR attempt.

Malaika Arora Khan and Arbaaz Khan's ugly break-up was a publicity stunt to promote the brand that the couple was endorsing.

Aamir Khan's missing act during the promotion of 3 Idiots.

Rakhi Sawant did not marry the winner of the Rakhi Ka Swayamvar after so much hoopla.

Akshay Kumar had his fly open while walking the ramp to promote the brand he was endorsing.

The usual suspects...

- When publicist can't find out-of-the box stories, they rely on these standard stories to promote the film
- Link ups, break ups, catfights and stars bonding.
- Actresses refusing lip locks.
- Accidental leaks of sex scenes or songs.
- Spooky activities on the sets of horror films.
- Stars selling tickets to promote the films.
- Stars doing charities.
- Producers gifting their film's stars to show love and gratitude.
- Actor, directors and producers making religious trips just before the release.
- Six packs and size zero stories. How can we forget Shah Rukh Khan's six packs in Main Hoon Na and Kareena Kapoor's size zero figure in Tashan.
- Stars getting injured
while shooting daredevil stunts in their movies.
- Alphabetical alterations.

The king and queen of innovative PR

Aamir Khan tuning barber for Ghajini and introducing people with Ghajini hairdos at cinema halls overshadowed Shah Rukh Khan's Rab Ne Bana Di Jodi.
Ekta Kapoor's publicity campaign of putting 'Ragini Idhar Bethi Thi' at the rear of auto rickshaw was brilliant. Though it was Aamir who first introduced the idea with 3 Idiots with his catchphrase: 3 Idiots were here.

Salman's Bigg problem

Given the rigid format, speculation is rife about whether the ailing star will co-anchor the reality show with Sanjay Dutt now

Salman Khan's health issue has not only affected his film schedules, but has also become a cause of concern for the makers of Big Boss 5.

The actor, who hosted the last season successfully, is supposed to co-anchor the fifth edition of the reality show with Sanjay Dutt from next month. In fact, promos of the show have already started airing.

According to the show's format, Salman has to trek to the Big Boss house in Lonavala every week to shoot his part. Two episodes are shot back-to-back, which can prove quite taxing.

Bigg Boss lasts for over three months and as the episode goes on air the same night, there is no way any adjustments can be accommodated.

This has led to speculation that Dutt may have to host the show solo for several episodes. Says a source, "The channel decided to have two star hosts.

They are keen that both be present every week. The Dabangg star and Munnabhai have their own inimitable styles, so together they can double the fun element."

Adds the source, "But till the picture is clear, Salman shooting for it every week looks difficult. It will prove extremely hectic as he has to continuously keep on talking being the host."
However, channel sources say, "He has not yet reverted about any changes in the shooting schedule." The show is also slated to undergo several changes this year to make it even more appealing.

A pregnant contestant in Bigg Boss 5!

As usual, the channel is tightlipped about the names of the contestants but sources state that this season there will be a participant who is pregnant. The channel refuses to name her at this juncture.

Also NAVJOT SINGH SIDHU and KAMAL R KHAN (who is claiming he is in the show) are definitely not among the contestants.

The channel is keen that KARAN JOHAR be in the house at least for a day especially after Abhishek Bachchan and Riteish Deshmukh have been mustering support on their micro-blogging sites to pack KJo in the house.

Courtesy: Mid-Day.com

Salman comes to foe Subhash Ghai's rescue

After Yuvraaj's failure, Ghai and Salman Khan's relationship went for a nose dive, but recently Khan agreed to do Ghai's next film

While everyone knows that the once sought after director Subhash Ghai has fallen on bad times (his last hit was Taal, way back in 1999), look who's coming to his rescue?

Salman Khan who had once infamously, got into fisticuffs with the director in a toilet, and whom one would assume would stay away after the colossal flop that Yuvraaj turned out to be, is going to do a film with Ghai in the coming months. The film will reportedly be a lavish musical set in contemporary times, and work will commence by the year end.

The director had forgiven Khan for their loo spat before taking him on for Yuvraaj. But the film bombed, and the relationship between the two nose dived. However, last Monday, Ghai dropped in at Khan's makeshift pad in Film City.

According to an eyewitness, "Salman met Ghai with a lot of warmth. Neither of them brought up Yuvraaj. What was meant to be a brief hello, turned into a lengthy discussion about Ghai's next project. Salman loved the idea and immediately agreed to do the film."

According to the source, Khan even told the grateful director, "Anytime for you." When contacted, Ghai did not deny meeting Khan for a new film. "We may be doing a project together, " he said, adding, "To this date Salman and I are very close." Can Khan, who is riding on his Dabangg success, pull Ghai out from misfortune?

Courtesy: Mid-Day.com

No early mornings please: Salman Khan

Bollywood actor Salman Khan is shooting in Bangkok for Bazmee’s next film ‘Ready’ and has issues getting out of bed for shoot each morning.The crew has been attempting numerous techniques to get Salman Khan to reach the film sets at 9 am, but no success.Film Sources have informed a top daily, that the crew is very fed up with actor’s outbursts.

Asin along with other team and staff associates are up and about each day properly occasion for the shoot but shooting is usually postponed to because of Salman Khan. Salman usually reports 3 hrs delayed on the film sets and the cameras do not begin moving just before noon.Apparently, nobody on the sets dares to demonstration. Actor’s mood is popular on the sets, and nobody desires to upset the top actor.

A team of 7 to 8 individuals are sent each day to get out of bed the actor. And these individuals are unhappy with the job they’ve been given.

Salman Khan turns into disciplined

Bollywood hunk Salman Khan has ultimately made a decisionon after the instruction that he was imparted as a child. He’s now made a decision on more and more self-disciplined and timely. Actor, post Dabangg has prepared to target just on his job and for that the very first thing he did is to increase and turn into more choosy.

Salman, who’s currently shooting for his forthcoming motion picture Ready is apparently providing a treat to his work buddies by coming for shoots just exactly on time frame. It is also expected that if this schedule is kept then Ready will confidently be finished just before the plan period. Maker of film is extremely pleased with this adjust in Salman. It should also be mentioned that it’s not just work and work for actor.

Salman Khan makes sure that the shoots are performed as quickly as possible so that they are able to finish off quick and have some fun with the team and staff of the movie.

Arbaaz Khan to Direct Dabangg sequel

Bollywood director Abhinav Kashyap made a decision to go out of the venture and Arbaaz Khan verified the reports that he will be direct of Dabangg sequel. “Absolutely, I’m directing Dabangg sequel. I’d have liked though if Kashyap had remained on to be the movie director simply because nobody wants to interrupt the successful combo. However, if he desires to go on, it’s completely his option. I am certain he’d have had several points of his personal,” Arbaaz explained.

Arbaaz Khan, who turned film maker after attempting his chance as an actor in films, declared that Abhinav decided out due to a few “private and professional motives” with out elaborating on it. He, however, has mass times with his brother Salman Khan and programs to start shooting the coming year.”Salman is a hectic actor and to get mass times from him is a massive factor. Since he’s devoted to the movie now, almost all my focus is on getting the foot work in position on Dabangg sequel,” he included. Which means that just before the film shooting starts for Dabangg sequel, the cast and team is going to be completed this season.

Sanjau Baba turns Hairless for Aakarshan

Bollywood hunk Sanjay Dutt has gone hairless to perform the character of film Agneepath. Sanjay performs the suave Kancha Cheena introduced by Danny Denzongpa in the genuine. A guest to the set in Central Mumbai, where actor shot a 2 day part, informed media “ Sanjay Dutt is bald in the movie. However, those that met Sanjay Dutt the very following day at his home noticed his cleaner of hair undamaged.Quite simply, the actor hasn’t in fact removed hairless like Salman for Tere Naam and Aamir did for Ghajini . He’s faking ‘bald’ look.

The make-up specialist was viewed fussing over the actor. There are plenty of reasons for this Agneepath that are not the same as the initial Big B-Mukul Anand cult typical of the 1990s.There Danny had a good cleaner of hair and was centered out of Mauritius. Here, Sanjay Dutt is bald and his head office are in the union area of Diu.